Cheap Cosmetics on Trial: e.l.f

by Hannah, on October 6, 2009

Clicking through to eyelipsface.com, I was expecting products on the same level as Benefit – stylish, good quality, and inevitably expensive. The site looks expensive. It’s bright, clean and easy to navigate, allowing you to shop by sections of your face and body.


And the best part is – they only do make-up, so there’s no need to wade through clarifying toner to get to gold shimmer eye-shadow.


But the difference with e.l.f is the prices. The products and site still look great, but somehow they’ve managed to keep their price point ridiculously low.
Nail polish, £1.50, blusher, £1.50, lipstick, £1.50…so are the products second grade…or do they make the cut?


To start with, I tried out the Tone Correcting Concealer; £1.50, in Light Beige. The first thing I noticed was the scent; ‘sugar orange’ which added a touch of citrus to proceedings. Unfortunately, it also added to my feeling that the concealer went on in a very orange way. Not a great start. However, when I started to blend the concealer with my foundation brush, it settled down, and gave me a nice level of coverage. Nothing to write a blog post about.
The finish wasn’t as great as I was hoping for; it was slightly shiny for my liking, and didn’t give me an easy base to work on.
Yes, it was £1.50, but I’m not sure that I would buy it again.


Next, I tried the Shimmering Facial Whip, also £1.50. I think I might have made a tiny boo-boo on colour choice.
I settled on Persimmon, a light pink shade that I hoped might be translucent enough to use for highlighting all over. Unfortunately, just one swipe over my cheekbone revealed a very bright pink, thick consistency perfect for those who have the hang of liquid blusher. I’m not one of those people. I haven’t used it again.


I also tried the Natural Radiance Blusher in Bronzed, £1.50. The case is absolutely tiny – and fiddly; instead of a lid, the compact slides out, which gets messy the moment you swipe your brush over the surface. So, no points for design – how did it go on?


The finish is really quite nice; it gives a good subtle colour to your cheeks, and a lovely bit of shimmer, which is great for winter. I’d definitely get this product again, even if the packaging is diabolical. It’s hard to get a good bronzer for that price!


Finally, I tried out the Nail Polish, also £1.50. The simple, elegant bottle was a great start – and I went for Nude. The lid was a little fiddly in my fingers, but the ‘aerodynamic bristle design’ ensured the polish went on smoothly and easily. It’s been going strong for a few days now, without chips, but does better under a top coat.


You can check out the rest of the range at eyeslipsface.com.

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